Lucía Aparicio Sarraceno

Critic
DISC Type : C

Director of Customer Office, Marketing & Comms, Innovation, Sustainability and Capability Building at Zurich Insurance

São Paulo, São Paulo, Brazil

Overview

Lucía Aparicio Sarraceno is a Director at Zurich Brasil Seguros, leading the Customer Office, Marketing, Innovation, and Sustainability. With over 20 years of experience, she integrates customer-centric strategies with digital transformation and brand management. She is a graduate of Universidad del Salvador, holding a degree as an Actuary.

Lucía is passionate about driving social change through corporate responsibility. She actively supports initiatives that bring culture to underserved communities, such as the first theater in the Heliópolis favela, and projects aimed at environmental and social recovery, reflecting a deep commitment to community impact.

She is a key figure behind Zurichs sponsorship of the first-ever concert hall built inside a Brazilian favela.

Personality Overview

Critic

Negotiator

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Customer Centricity
Her role as Director of the Customer Office places the customer at the center of all strategies, focusing on improving the entire journey and enhancing satisfaction.
Corporate Sustainability
Sustainability is a core pillar of her directorial role, underscored by her ESG certification and involvement in impactful community and environmental projects.
Social Impact
She demonstrates a strong personal and professional commitment to social causes, championing projects like building a theater in a favela and environmental grants.

Media Appearances

Lucía has no verified media appearances

Work History

9-2023
Director of Customer Office, Marketing & Comms, Innovation, Sustainability and Capability Building at Zurich Insurance
10-2021 - 12-2023
Head Digital Channels, Customer Office, Innovation, Sustainability & CEO Office at Zurich Insurance
1-2020 - 10-2021
Head Digital Channels & Customer Office at Zurich Insurance

Education

2006 - 2013
Actuario from Universidad del Salvador

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Director of Customer Office, Marketing & Comms, Innovation, Sustainability and Capability Building at Zurich Insurance
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Insights For Selling To Lucía

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucía is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lucía

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lucía move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lucía take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lucía

Personality Compatibility


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