Lucía Aparicio Sarraceno in

Lucía Aparicio Sarraceno

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Director of Customer Office, Marketing & Comms, Innovation, Sustainability and Capability Building at Zurich Insurance
📍 São Paulo, São Paulo, Brazil

Lucía Aparicio Sarraceno is a Director at Zurich Brasil Seguros, leading the Customer Office, Marketing, Innovation, and Sustainability. With over 20 years of experience, she integrates customer-centric strategies with digital transformation and brand management. She is a graduate of Universidad del Salvador, holding a degree as an Actuary.

Lucía is passionate about driving social change through corporate responsibility. She actively supports initiatives that bring culture to underserved communities, such as the first theater in the Heliópolis favela, and projects aimed at environmental and social recovery, reflecting a deep commitment to community impact.

She is a key figure behind Zurichs sponsorship of the first-ever concert hall built inside a Brazilian favela.

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Experience
6 Years
Current Role
Director of Customer Office, Marketing & Comms, Innovation, Sustainability and Capability Building
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Lucía cares about

Customer Centricity
Her role as Director of the Customer Office places the customer at the center of all strategies, focusing on improving the entire journey and enhancing satisfaction.
Corporate Sustainability
Sustainability is a core pillar of her directorial role, underscored by her ESG certification and involvement in impactful community and environmental projects.
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Career

Work history

9-2023
Director of Customer Office, Marketing & Comms, Innovation, Sustainability and Capability Building
Zurich Insurance
10-2021 - 12-2023
Head Digital Channels, Customer Office, Innovation, Sustainability & CEO Office
Zurich Insurance
1-2020 - 10-2021
Head Digital Channels & Customer Office
Zurich Insurance
In the press

Media appearances

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Education
2006 - 2013
Actuario
Universidad del Salvador
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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