Lucía Berrío

Inquirer
DISC Type : dc

Executive Account Manager at TP

Colombia

Overview

Lucía Berrío is an Executive Account Manager at TP, specializing in the U. S. Retail, FMCG, and CPG sectors. She focuses on enhancing customer experience and engagement through consultative B2B sales. Lucía holds a Technical Degree from Universidad Sergio Arboleda and is certified in Google Ads.

Driven by a passion for self-improvement, Lucía frequently completes professional development courses on subjects ranging from digital marketing and time management to effective listening and vocal confidence. She enjoys connecting business needs with effective solutions and building long-term partnerships.

Lucía has consistently leveraged her bilingual skills in English and Spanish to support international customers and enhance campaign performance.

Personality Overview

Upfront

ROI Conscious

Hard To Convince

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Customer Experience
Her professional focus is on helping U. S. brands in the retail and consumer goods sectors improve their customer experience and engagement.
Consultative Selling
Her experience is rooted in engaging with decision-makers through consultative conversations to understand their business challenges and connect them with solutions.
Digital Advertising
She is certified in Google Ads Search and Display and has completed courses in LinkedIn advertising, indicating a strong knowledge of digital campaign strategies.

Media Appearances

Lucía has no verified media appearances

Work History

3-2026
Executive Account Manager at TP
8-2025 - 3-2026
Account Strategist at TP
4-2025 - 8-2025
Digital Sales Support & Virtual Assistant | Asurion | Apr 2025 – Aug 2025 at Asurion
10-2024 - 1-2025
Customer Success Coach & Admin Support (Digital Campaigns) | Transcom | Oct 2024 – Jan 2025 at Transcom
2-2024 - 10-2024
Business Advisor & Marketing Planner at La Bella Italia

Education

Technical Degree from Universidad Sergio Arboleda

More Information

Social Presence :

Prographics :

Exp : 1 Location : Colombia Job Level : Middle Designation : Executive Account Manager at TP
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Insights For Selling To Lucía

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucía is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lucía

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lucía move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lucía take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lucía

Personality Compatibility


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