Luca Pirrello

Questioner
DISC Type : c

Innovation HUB Manager at DPV

Turin, Piedmont, Italy

Overview

Luca Pirrello is the Innovation HUB Manager at DPV and CEO of Bitorchestra, focusing on a data-centric approach to drive strategic decisions. A graduate of Università degli Studi di Torino with an Executive MBA, he is centered on leveraging technology and ESG policies for future development.

Beyond his corporate roles, Luca is a passionate automotive enthusiast. He founded Audicafe. it, the first Italian blog exclusively dedicated to the Audi brand, where he cultivated partnerships with Audi Sport Italia and various dealerships, sharing news, rumors, and test drives with a dedicated community.

Unique fact: Luca founded and managed a successful national car blog purely out of his passion for the Audi brand.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Data-Centric Innovation
States that being innovative means having a data-centric approach to enable faster, better strategic decisions for clients in the field marketing space.
ESG Policies
He has publicly identified the adoption of careful Environmental, Social, and Governance (ESG) policies as a key focus for future development at DPV.
Entrepreneurship
Demonstrates a strong entrepreneurial spirit as the CEO and founder of Bitorchestra S. r. l. and the founder of the Audicafe. it blog.

Media Appearances

Luca has no verified media appearances

Work History

3-2014
Innovation HUB Manager at DPV
5-2021
Chief Executive Officer at Bitorchestra S.r.l.
1-2013
Admin & Founder at Audicafe.it - Audi Blog Italia
5-2015 - 10-2015
Project Officier Assistant at Blackhawk Network
6-2014 - 9-2014
Marketing Specialist at SINERGA PROMOCAST SOC COOP

Education

Executive Master in Business Administration from Intesa Sanpaolo Formazione
2011 - 2014
Economia Aziendale from Università degli Studi di Torino

More Information

Social Presence :

Prographics :

Exp : 6 Location : Turin, Piedmont, Italy Job Level : Middle Designation : Innovation HUB Manager at DPV
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Insights For Selling To Luca

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luca is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Luca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luca move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Luca take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Luca

Personality Compatibility


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