Lucas Hakim de Rezende

Evaluator
DISC Type : csd

Director of Marketing - Marketing Strategy, Operations and Training at Red Bull

Los Angeles, California, United States

Overview

Lucas has no verified overview

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Lucas has no verified topics they care about

Media Appearances

Lucas has no verified media appearances

Work History

1-2025
Director of Marketing - Marketing Strategy, Operations and Training at Red Bull
11-2023 - 1-2025
Senior Marketing Manager - Marketing Strategy & Operations at Red Bull
5-2019 - 11-2023
Brand Marketing Manager at Red Bull
3-2007 - 10-2007
Trainee and Consultant at ESPM Jr. SP

Education

2020 - 2023
Fully Employed MBA from UCLA Anderson School of Management
2006 - 2010
Marketing and Advertising from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 7 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Director of Marketing - Marketing Strategy, Operations and Training at Red Bull
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Insights For Selling To Lucas

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucas is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lucas

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lucas move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lucas take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lucas

Personality Compatibility


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