Lucia Villarreal in

Lucia Villarreal

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Transformation Director at Santander
📍 Miguel Hidalgo, Mexico City, Mexico

Lucia is a Transformation Director at Santander with over 14 years of experience in human-centered digital transformation. Her background includes eight years at AB InBev, focusing on D2C growth, finance, and agile methodologies. She holds an Executive MBA and is a graduate of Harvards Women in Leadership program.

Lucia is passionate about female empowerment and actively participates in leadership forums. She is focused on building strong communities with a customer-centric vision and fostering collaboration and resilience within her teams. Her interests include major corporations like The Walt Disney Company and EY.

Unique fact: At AB InBev, she led a $2M strategic project focused on diversity and inclusion for people with physical disabilities.

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Experience
14 Years
Current Role
Transformation Director
Job Level
Mid-senior
Location
Miguel Hidalgo, Mexico City, Mexico
Personality Overview

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Decision Approach
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Priorities

Topics Lucia cares about

Digital Transformation
Leads digital transformation initiatives at Santander and formerly at AB InBev, focusing on processes, technology, and customer interaction.
Female Leadership
A graduate of Harvard's Women's Leadership Program, she actively discusses and participates in events focused on female empowerment in business.
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Career

Work history

6-2025
Transformation Director
Santander
12-2024 - 6-2025
DTC Growth Finance & Digital Transformation PPM
AB InBev
12-2024 - 6-2025
DTC Growth Finance & Transformation Director
AB InBev
1-2023 - 12-2024
Transformation & Agile Head
AB InBev
12-2019 - 1-2023
Strategy & Digital Transformation Head Middle Americas
AB InBev
In the press

Media appearances

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Education
Candidate
Harvard University
Executive MBA
Universidad Panamericana
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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