Lucia is a Transformation Director at Santander with over 14 years of experience in human-centered digital transformation. Her background includes eight years at AB InBev, focusing on D2C growth, finance, and agile methodologies. She holds an Executive MBA and is a graduate of Harvards Women in Leadership program.
Lucia is passionate about female empowerment and actively participates in leadership forums. She is focused on building strong communities with a customer-centric vision and fostering collaboration and resilience within her teams. Her interests include major corporations like The Walt Disney Company and EY.
Unique fact: At AB InBev, she led a $2M strategic project focused on diversity and inclusion for people with physical disabilities.
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