Luciana Araújo

Critic
DISC Type : C

Senior Marketing Manager Latam at Ubisoft

São Paulo, São Paulo, Brazil

Overview

Luciana Araújo is a Senior Marketing Manager for LATAM at Ubisoft with over 20 years of experience, including 13 years specifically in the video game industry. She holds a Masters degree from the University of La Verne and is described by colleagues as creative, dedicated, and responsible in leading marketing strategy.

Her team recently produced a locally created tribute to the Japanese Tokusatsu genre for the global marketing campaign of Assassin’s Creed Shadows.

Personality Overview

Objective Thinker

ROI Driven

Precise

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Global Marketing Campaigns
Leads marketing strategy for Ubisoft in Latin America and recently shared her team's successful local content contribution to a global campaign for a major game franchise.
Leadership Development
Recently completed multiple courses on leadership habits and strategies for high-impact leadership, indicating a focus on personal and team growth.
Data-Informed Marketing
Has completed courses in Big Data and Data Science & Analytics applied to Marketing, showing an interest in leveraging data for marketing decisions.

Media Appearances

Luciana has no verified media appearances

Work History

11-2011
Senior Marketing Manager Latam at Ubisoft
Marketing Manager at Ubisoft
9-2009 - 10-2011
Product Manager at Nc games
Gerente de Produto at Transit Telecom
Gerente de Produto at POLISHOP

Education

2007 - 2007
Master's degree from University of La Verne
2003 - 2007
Bacharel em Administração de Empresas from Centro Universitário FMU | FIAM-FAAM

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Senior Marketing Manager Latam at Ubisoft
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Insights For Selling To Luciana

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luciana is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Luciana

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Luciana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luciana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luciana

Personality Compatibility


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