Luciana Etcheverry in

Luciana Etcheverry

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Head of CX & Media at Mondelēz International
📍 Mexico City, Mexico

Luciana Etcheverry is the CX Sr. Manager for Mondelēz Mexico, a communications specialist with extensive experience in mass consumption companies. Recognized as a "Women to Watch Argentina 2019", she is known for her innovative approach to communication, having completed training at Singularity University and Hyper Island. Colleagues describe her as intelligent, creative, and indefatigable.

She is passionate about creating connections within her industry and believes in the power of women supporting each other to foster growth and new opportunities. Her social media presence often highlights team collaboration and celebrates collective success, showing a strong belief in shared achievements.

Unique fact: Luciana was part of the team behind the iconic and successful "Mamá Lucchetti" campaign in Argentina, which revitalized the brand.

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Experience
29 Years
Current Role
Head of CX & Media
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

How Luciana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Luciana cares about

Consumer Experience
Her senior roles are centered on managing the end-to-end consumer journey, integrating all touchpoints from first contact to conversion in a fragmented media landscape.
Creative Effectiveness
As a judge for the Effie Awards in Mexico, she is passionate about creative ideas that not only inspire but also deliver measurable business growth and tangible results.
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Career

Work history

3-2020
Head of CX & Media
Mondelēz International
2-2013 - 3-2020
Marketing Services Manager for Southern Cone
Mondelēz International
1-2007 - 12-2012
Media Specialist
Molinos Río de la Plata SA
9-2003 - 12-2006
Media Analyst
Molinos Río de la Plata SA
10-1998 - 10-2003
Senior Planner
Agulla & Baccetti
In the press

Media appearances

Luciana Etcheverry, Head de CX & Media en Mondelēz International – Video Interview. Featured in Produ.com
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Education
2009 - 2010
Management Development Program In-Company
IAE -Business School
2006 - 2006
Post-graduate
Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'​
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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