Luciano Faustino in

Luciano Faustino

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Chief Marketing Officer & Partner at Genial Investimentos
📍 São Paulo, São Paulo, Brazil

Luciano Faustino is the Chief Marketing Officer and a partner at Genial Investimentos, with over 20 years of experience in marketing and sales. He previously spent 11 years as the Commercial and Marketing Director for the Guga Kuerten Group, managing the brand of the world-renowned tennis player. He holds a business degree from The University of Southern Mississippi.

Lucianos personal passion for tennis has deeply influenced his career. A former collegiate tennis player himself, he has successfully merged his interest in the sport with his professional life, particularly during his long tenure managing one of tenniss biggest names. This blend of personal interest and professional expertise defines his unique career path.

He was a member of the mens tennis team at The University of Southern Mississippi while earning his degree.

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Experience
27 Years
Current Role
Chief Marketing Officer & Partner
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Luciano cares about

Sports Marketing
Spent over a decade as the Commercial and Marketing Director for the Guga Kuerten Group, managing all brand and sponsorship projects for the tennis icon.
Effective Campaigns
Serves as a juror for the Effie Awards, the industry's top recognition for marketing effectiveness, and has led award-winning campaigns like "DetoxBet".
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Career

Work history

7-2018
Chief Marketing Officer & Partner
Genial Investimentos
9-2007 - 6-2018
Diretor Comercial e Marketing
Grupo Guga Kuerten
9-1998 - 2-2007
Marketing
Portobello Grupo
8-1997 - 9-1998
Assistant Import Manager
Portobello America
In the press

Media appearances

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Education
1993 - 1997
Bachelor of Business Administration (B.B.A.)
The University of Southern Mississippi
pos graduação Gestão estratégica de empresas
Fepese Santa Catarina
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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