Luciano Faustino

Examiner
DISC Type : cs

Chief Marketing Officer & Partner at Genial Investimentos

São Paulo, São Paulo, Brazil

Overview

Luciano Faustino is the Chief Marketing Officer and a partner at Genial Investimentos, with over 20 years of experience in marketing and sales. He previously spent 11 years as the Commercial and Marketing Director for the Guga Kuerten Group, managing the brand of the world-renowned tennis player. He holds a business degree from The University of Southern Mississippi.

Lucianos personal passion for tennis has deeply influenced his career. A former collegiate tennis player himself, he has successfully merged his interest in the sport with his professional life, particularly during his long tenure managing one of tenniss biggest names. This blend of personal interest and professional expertise defines his unique career path.

He was a member of the mens tennis team at The University of Southern Mississippi while earning his degree.

Personality Overview

Process Oriented

Tough To Convince

Late Adopter

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Sports Marketing
Spent over a decade as the Commercial and Marketing Director for the Guga Kuerten Group, managing all brand and sponsorship projects for the tennis icon.
Effective Campaigns
Serves as a juror for the Effie Awards, the industry's top recognition for marketing effectiveness, and has led award-winning campaigns like "DetoxBet".
Financial Education
Leads initiatives aimed at making financial knowledge accessible and innovative, helping to grow the investor community in Brazil through creative content.

Media Appearances

Luciano has no verified media appearances

Work History

7-2018
Chief Marketing Officer & Partner at Genial Investimentos
9-2007 - 6-2018
Diretor Comercial e Marketing at Grupo Guga Kuerten
9-1998 - 2-2007
Marketing at Portobello Grupo
8-1997 - 9-1998
Assistant Import Manager at Portobello America

Education

1993 - 1997
Bachelor of Business Administration (B.B.A.) from The University of Southern Mississippi
pos graduação Gestão estratégica de empresas from Fepese Santa Catarina

More Information

Social Presence :

Prographics :

Exp : 27 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Marketing Officer & Partner at Genial Investimentos
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Insights For Selling To Luciano

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luciano is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Luciano

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Luciano move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Luciano take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Luciano

Personality Compatibility


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