Lucie Odell

Pioneer
DISC Type : Dsi

Head of Sales at Deltabase

London, England, United Kingdom

Overview

Lucie Odell is the Head of Sales at Deltabase, specializing in B2B SaaS and People & Culture Intelligence. Her career is focused on using workforce data to give leaders a competitive advantage and has included navigating a startup through to a successful exit. People who have worked with Lucie describe her as ambitious, forward-thinking, and a positive energy source.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Culture Measurement
Advocates for moving beyond annual surveys by using external benchmarking to give culture data real-world context and drive meaningful action.
Data-Driven HR
Focuses on helping People teams avoid making decisions in isolation by combining internal insights with external data for a clearer, more strategic view.
B2B SaaS Sales
Has spent her career in B2B SaaS sales, working with organizations to solve complex problems and drive significant change.

Media Appearances

Lucie has no verified media appearances

Work History

3-2025
Head of Sales at Deltabase
11-2020 - 12-2024
Head of Sales at Inpulse
11-2019 - 11-2020
Head of Business Development at Inpulse
8-2015 - 11-2019
Senior Business Development Manager at Inpulse
1-2015 - 9-2016
Business Development Manager at Lexden Ltd | Customer Strategy Consultants

Education

2009 - 2013
Marketing and Spanish from University of Hertfordshire
9-2011 - 6-2012
Marketing and Spanish (Erasmus Year Abroad) from University of Valencia

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Sales at Deltabase
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Insights For Selling To Lucie

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lucie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lucie move?

  • They are generally fast movers and can take quick decisions
  • Can Lucie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lucie

Personality Compatibility


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