Lucinda Wright in

Lucinda Wright

Go-getter · DISC type d
CEO, President & Company Director at Apres Beverages, Inc. - Makers of Cask & Kettle
📍 Battle Creek, Michigan, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
24 Years
Current Role
CEO, President & Company Director
Job Level
Leadership
Location
Battle Creek, Michigan, United States
Personality Overview

How Lucinda shows up

Fast-Paced
Direct & Candid
Vision Oriented

They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact. They respond well to confident salespeople.

Priorities

Topics Lucinda cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2018
CEO, President & Company Director
Apres Beverages, Inc. - Makers of Cask & Kettle
10-2012 - 11-2018
Marketing, Sales, Innovation & Strategy Practice Leader
JPG Resources
8-2007 - 3-2012
Director; Foods Product Development
Meijer
5-1999 - 10-1999
Marketing Director
Consumers Energy
1-1993 - 1-1999
Marketing Director, Associate Director, Sr. Brand Manager, Brand Manager, Associate Brand Manager
Kellogg Company
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1990 - 1992
MBA
Michigan State University - Eli Broad College of Business
1982 - 1984
Bachelor's degree
Michigan State University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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