Lucinda Wright

Go-getter
DISC Type : d

CEO, President & Company Director at Apres Beverages, Inc. - Makers of Cask & Kettle

Battle Creek, Michigan, United States

Overview

Lucinda has no verified overview

Personality Overview

Fast-Paced

Direct & Candid

Vision Oriented

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Lucinda has no verified topics they care about

Media Appearances

Lucinda has no verified media appearances

Work History

9-2018
CEO, President & Company Director at Apres Beverages, Inc. - Makers of Cask & Kettle
10-2012 - 11-2018
Marketing, Sales, Innovation & Strategy Practice Leader at JPG Resources
8-2007 - 3-2012
Director; Foods Product Development at Meijer
5-1999 - 10-1999
Marketing Director at Consumers Energy
1-1993 - 1-1999
Marketing Director, Associate Director, Sr. Brand Manager, Brand Manager, Associate Brand Manager at Kellogg Company

Education

1990 - 1992
MBA from Michigan State University - Eli Broad College of Business
1982 - 1984
Bachelor's degree from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Battle Creek, Michigan, United States Job Level : Leadership Designation : CEO, President & Company Director at Apres Beverages, Inc. - Makers of Cask & Kettle
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Insights For Selling To Lucinda

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucinda is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lucinda

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lucinda move?

  • Their decision making speed is somewhere in the middle.
  • Can Lucinda take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lucinda

Personality Compatibility


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