Lucy-Anne Rusk

Wildcard
DISC Type : ics

Founder at Explore & Elevate Society

Welwyn, England, United Kingdom

Overview

Lucy-Anne Rusk is the Co-founder of Explore & Elevate Society, where she has built a 7-figure travel business, becoming a top global income earner with partner company PlanNet Marketing. People who have worked with her describe her as professional, ambitious, and hard-working. She completed her GCSEs at Marlborough School.

Originally from Hertfordshire, Lucy-Anne is a mother of two who is passionate about luxury travel and personal growth. She describes her business as her greatest personal development journey. She is driven by a desire to help other women achieve freedom and build lives they love through entrepreneurship.

She has successfully built a global community of thousands of travel agents and leaders across multiple countries.

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Travel Entrepreneurship
She co-founded a society to help people, especially women, build their own businesses by earning commission on travel bookings they and others make.
Female Empowerment
She is driven to show other women what's possible and is passionate about helping them create financial freedom and a life they love.
Personal Growth
Describes her business as her "greatest personal development journey disguised as a business, " emphasizing growth in confidence, resilience, and leadership.

Media Appearances

Lucy-Anne has no verified media appearances

Work History

4-2025
Founder at Explore & Elevate Society

Education

1998 - 2005
GCSE’s from Marlborough School

More Information

Social Presence :

Prographics :

Exp : 1 Location : Welwyn, England, United Kingdom Job Level : Leadership Designation : Founder at Explore & Elevate Society
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Insights For Selling To Lucy-Anne

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy-Anne is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lucy-Anne

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lucy-Anne move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lucy-Anne take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lucy-Anne

Personality Compatibility


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