Lucy Fox

Inspirer
DISC Type : id

Chief Commercial Officer at Embridge Consulting

Lane End, England, United Kingdom

Overview

Lucy Fox is the Chief Commercial Officer at Embridge Consulting, where she drives the companys commercial strategy and sales growth. Her experience includes senior leadership roles at SaaS and data companies like Proactis and Snowflake. People who have worked with her describe her as a trustworthy, reliable, and results-focused sales leader.

Her focus is on building strong client relationships and fostering strategic partnerships. Lucy is a member of Pavilion, a private community for senior commercial leaders, indicating her commitment to professional development and sharing best practices within the industry.

She has deep expertise in the Source-to-Pay and Data Cloud sectors from her leadership roles at Proactis and Snowflake.

Personality Overview

Confident & Optimistic

Generous

Fast Adopter

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

SaaS Sales Growth
Her entire career, including her current CCO role, is focused on driving sales growth and commercial strategy for SaaS organizations.
Strategic Partnerships
Actively promotes the value of partnerships, as seen in her social media posts celebrating collaborations with companies like Unit4 and London Councils.
Source-to-Pay Solutions
As the former CCO of Proactis, a leading Source-to-Pay software provider, she has deep expertise in spend control and supply-chain risk management.

Media Appearances

Alex Ashley-Roberts and Lucy Fox join Embridge Consulting senior leadership team. Featured in Consultancy.uk

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Embridge Consulting makes board appointments - Bdaily. Featured in Bdaily

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Work History

1-2026
Chief Commercial Officer at Embridge Consulting
11-2025 - 12-2025
Sales Lead at Embridge Consulting
1-2023 - 9-2025
Chief Commercial Officer at Proactis
2-2022 - 12-2022
RVP, UKI - FS, Public Sector, Retail & CPG at Snowflake
9-2020 - 2-2022
Chief Business Development Officer (pro bono) at OpenUK

Education

Lucy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 31 Location : Lane End, England, United Kingdom Job Level : Leadership Designation : Chief Commercial Officer at Embridge Consulting
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Lucy

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lucy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lucy

Personality Compatibility


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