Lucy Gorbacheva

Enigma
DISC Type : cdi

Strategic Account Manager III at Insight

Montreal, Quebec, Canada

Overview

Lucy is a Strategic Account Manager at Insight with over a decade of experience in technology sales. She focuses on delivering intelligent technology solutions by fostering sustainable relationships with key partners like Apple, Microsoft, and Cisco. She holds a Bachelor of Commerce from Concordia University.

Lucy is passionate about professional development and mentorship, particularly for women in the technology industry. She actively participates in networks that aim to help others shape effective and personal mentoring paths to foster career growth and innovation.

She is a featured speaker and contributor to events focused on management and mentorship for women in technology.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Women in Management
Actively promotes mentorship for women by co-hosting events for The WIT Network, focusing on creating personalized and effective mentoring paths for professional growth.
AI at Scale
Shares insights on the industry's shift from AI experimentation to making the technology perform profitably and securely at an enterprise scale.
Azure Integration
Focuses on simplifying Azure integration for clients, sharing practical strategies to streamline workflows and improve overall performance in cloud environments.

Media Appearances

Lucy has no verified media appearances

Work History

1-2025
Strategic Account Manager III at Insight
9-2019 - 1-2025
Account Executive Sr Inside at Insight
9-2013 - 2-2020
Senior Account Executive at PCM
5-2011 - 8-2013
Account Representative / Collection Agent / Customer Service Representative at OA RL Recovery
9-2010 - 6-2011
Waitress at COCK N' BULL BAR & RESTAURANT LTD

Education

2009 - 2016
Bachelor of Commerce (B.Com.) from Concordia University
Business/Commerce from Dawson College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Montreal, Quebec, Canada Job Level : Middle Designation : Strategic Account Manager III at Insight
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lucy

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lucy take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lucy

Personality Compatibility


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