Lucy Silver

Go-getter
DISC Type : d

Partnerships Lead at Ocado Retail

Ware, England, United Kingdom

Overview

A skilled commercial leader with expertise in grocery retail from roles at Ocado Retail and Tesco PLC. A proven negotiator with a track record in creating strategic growth plans, she is described as passionate and collaborative. Lucy studied Retail Marketing at the University of Brighton.

She is a passionate advocate for supporting "challenger brands" and believes this focus is embedded in her companys DNA.

Personality Overview

Decisive

Self-Confident

Fast-Paced

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Challenger Brands
Actively supports up-and-coming brands, viewing it as a core part of her company's mission and a personal privilege.
Strategic Partnerships
Her current role focuses on partnerships, building on her reputation for creating collaborative, win-win relationships with suppliers to drive growth.
Retail Merchandising
Recently led a merchandising team focused on retail excellence, establishing new team charters and best practices for execution.

Media Appearances

Lucy has no verified media appearances

Work History

11-2025
Partnerships Lead at Ocado Retail
5-2025 - 11-2025
Interim Head of Merchandising at Ocado Retail
12-2022 - 5-2025
Trading Manager Leading Meal Solutions and Frozen Foods at Ocado Retail
5-2015 - 5-2016
Senior Retail Consultant at Winterbotham Darby & Co Ltd
2-2013 - 5-2015
Category Buying Manger Convenience Foods, Cooked Meats and Pies and Savouries at Tesco PLC

Education

2000 - 2003
Retail Marketing from University of Brighton
1993 - 2000
Education details unavailable from Douay Martyrs School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Ware, England, United Kingdom Job Level : N/A Designation : Partnerships Lead at Ocado Retail
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lucy

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lucy take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lucy

Personality Compatibility


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