Lucy White in

Lucy White

Observer · DISC type ic
Director, Product Marketing at Wiley
📍 United Kingdom

Lucy White is a strategic and customer-focused Director of Product Marketing at Wiley with an MBA from Keele University. She has a proven record of leading marketing teams to drive growth in the B2B services and education sectors. Colleagues describe her as tenacious, supportive, and a consummate professional.

Outside of her core role, Lucy is committed to continuous professional development and is passionate about environmental causes. She actively follows insights from institutions like the World Economic Forum and Harvard Business Review to stay informed on global trends.

She is on a self-described “continuing journal to becoming a true product marketer” through ongoing education.

Read the full overview →
Experience
13 Years
Current Role
Director, Product Marketing
Location
United Kingdom
Personality Overview

How Lucy shows up

Curious
Assertive
Example Seeker

They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Priorities

Topics Lucy cares about

Product Marketing
As Director of Product Marketing, she is actively deepening her expertise by completing specialized courses and building out her team with new hires.
Team Leadership
Praised by colleagues for her supportive leadership and mentorship, she is currently focused on growing her team by hiring for key marketing roles.
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Career

Work history

8-2020 - 12-2023
Director, Product Marketing
Wiley
8-2019 - 8-2020
Director - Portfolio Marketing
Wiley
6-2018 - 7-2019
Associate Director - Research Marketing
Wiley
11-2017 - 4-2018
Head Of Marketing
Active Learning Group
7-2017 - 11-2017
Head Of Marketing
Super Camps
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2002
Postgraduate Diploma in Marketing
CIM | The Chartered Institute of Marketing
1991 - 1992
Master of Business Administration (MBA)
Keele University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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