Luis Angel Diaz Caneja

Critic
DISC Type : C

Head of Growth - Mexico at Revolut

Mexico City, Mexico

Overview

Luis Angel Diaz Caneja is a growth strategy and analytics leader with extensive experience at major tech and fintech companies like Revolut, Nubank, and Rappi. He specializes in user acquisition and marketing analytics, holding a Bachelor of Science from Universidad Iberoamericana and a certification in AI for Business.

As a digital and innovation enthusiast, he is passionate about discovering new ways to enhance human experiences through technology. His career has taken him across Latin America, Europe, and China, working with multicultural teams on complex challenges using design thinking methodologies.

He has deep expertise in the full growth lifecycle, from leading marketing technology at Anheuser-Busch InBev to heading user acquisition at Nubank.

Personality Overview

Information Seeker

Objective Thinker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Data-Driven Growth
His career has centered on leading growth, strategy, and analytics for major tech companies like Revolut, Nubank, and Rappi.
Fintech Innovation
Has significant experience driving user acquisition and growth for leading fintech disruptors in Latin America, including Nubank and Revolut.
Human-Centered Design
Passionate about using design thinking methodologies to understand people and enhance human experiences through technology.

Media Appearances

Luis Angel Diaz Caneja - Head of Growth - Mexico at Revolut. Featured in TheOrg

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Work History

8-2024
Head of Growth - Mexico at Revolut
6-2022 - 4-2024
Head of User Acquisition & Growth Analytics at Nubank
12-2021 - 5-2022
Growth | Head of Strategy & Analytics at Rappi
3-2021 - 12-2021
Head Of Professional Services at Improvado
2-2020 - 3-2021
Head of Marketing Technology at Anheuser-Busch InBev

Education

2009 - 2014
Bachelor of Science (BS) from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : N/A Location : Mexico City, Mexico Job Level : N/A Designation : Head of Growth - Mexico at Revolut
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Insights For Selling To Luis Angel

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Angel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Luis Angel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Luis Angel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luis Angel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luis Angel

Personality Compatibility


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