Luis Eduardo H. is a bilingual marketing and customer experience professional at Scotiabank with over 14 years of experience across e-commerce, finance, and pharma. He specializes in optimizing digital ecosystems and building growth strategies, holding degrees in Marketing from Universidad Nacional Autónoma de México and in Commercial Relations.
Outside of his primary career, Luis has a notable background in academic psychology and public speaking. He has presented research on educational interventions for youth at a national psychology congress and follows market leaders like Amazon and Unilever for industry trends.
He has participated as an expert analyst on the Radio UNAM program “Confesiones y Confusiones”.
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