Luis Gabriel Reyes Escobar in

Luis Gabriel Reyes Escobar

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Head of Commercial Operations & Enterprise Billing at COMFAMA
📍 Medellín, Antioquia, Colombia

Luis Gabriel is a senior executive focused on transforming commercial and customer service operations. With an MBA from Northern Illinois University, he has led teams of over 1, 200 people, managed 18M+ annual interactions, and elevated customer experience across B2B and B2C sectors.

He is a certified International Professional Coach, indicating a passion for mentorship and enabling the growth of others. His professional recommendations describe him as responsible, dynamic, and committed.

Unique fact: While at Colpensiones, he administered operational budgets exceeding $120 billion Colombian Pesos annually.

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Experience
11 Years
Current Role
Head of Commercial Operations & Enterprise Billing
Location
Medellín, Antioquia, Colombia
Personality Overview

How Luis shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Luis cares about

Omnichannel Transformation
He has deep experience redesigning service models for efficiency, having migrated 90% of interactions to digital channels and absorbed a 455% growth in demand in a past role.
Customer Experience
A core focus of his career, demonstrated by increasing a national pension fund's NPS score by 10 points and boosting overall customer satisfaction to 83%.
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Career

Work history

7-2024 - 11-2025
Head of Commercial Operations & Enterprise Billing
COMFAMA
6-2023 - 4-2024
Commercial and Service Director
Gastronova SAS
8-2021 - 3-2023
Customer Service & Experience Director
COLPENSIONES
6-2019 - 3-2023
Advisor to Commercial VP – Channels & Customer Experience
COLPENSIONES
4-2018 - 6-2019
Strategic Consultant in Service, Sales & Commercial Transformation
Guianza Inc.
In the press

Media appearances

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Education
2014 - 2015
Master of Business Administration (M.B.A.)
Northern Illinois University
2018 - 2018
Coach profesional Internacional
FICEO
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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