Luis Martínez Dávila

Enigma
DISC Type : idc

DCOM Portfolio Strategy & Execution Head at Mars

Leeds, England, United Kingdom

Overview

Luis leads digital commerce portfolio strategy in Europe for Mars while also co-founding Norteño, a Mexican food brand. An alumnus of the University of East Anglia, he is an expert in brand creation and growth, with a background in FMCG consulting for clients like Mondelez and Nestlé.

Originally from Mexico, Luis moved to the UK and was driven to bring a part of his home and culture with him. This passion led him to co-found Norteño, a brand dedicated to making authentic Mexican food accessible to everyone, starting from a mobile taquería in Yorkshire.

He successfully launched his food startup, Norteño, nationwide in the major UK online retailer, Ocado.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

FMCG Brand Building
Describes himself as driven by creating and growing brands, from his own startup, Norteño, to his portfolio strategy role at the global FMCG company, Mars.
Entrepreneurship
Co-founded Norteño, a food retail brand, and grew it from a mobile taqueria to a nationwide launch in a major UK supermarket.
Digital Commerce Strategy
His current role at Mars involves leading portfolio strategy and execution for Digital Commerce (DCOM) across Europe for the Care & Treats division.

Media Appearances

Luis has no verified media appearances

Work History

6-2025
DCOM Portfolio Strategy & Execution Head at Mars
1-2024
Co-Founder at Norteño | Mexican
9-2023 - 6-2025
Category Transformation Officer at Mars
1-2023 - 9-2023
Senior Consultant | FMCG RGM & Category at Consulting by Kantar
6-2022 - 12-2022
Sales Lead at elm

Education

2013 - 2016
Bachelor’s Degree from University of East Anglia
Summer International Honors Program from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 10 Location : Leeds, England, United Kingdom Job Level : Leadership Designation : DCOM Portfolio Strategy & Execution Head at Mars
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Luis

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Luis take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Luis

Personality Compatibility


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