Luis Martínez Dávila in

Luis Martínez Dávila

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DCOM Portfolio Strategy & Execution Head at Mars
📍 Leeds, England, United Kingdom

Luis leads digital commerce portfolio strategy in Europe for Mars while also co-founding Norteño, a Mexican food brand. An alumnus of the University of East Anglia, he is an expert in brand creation and growth, with a background in FMCG consulting for clients like Mondelez and Nestlé.

Originally from Mexico, Luis moved to the UK and was driven to bring a part of his home and culture with him. This passion led him to co-found Norteño, a brand dedicated to making authentic Mexican food accessible to everyone, starting from a mobile taquería in Yorkshire.

He successfully launched his food startup, Norteño, nationwide in the major UK online retailer, Ocado.

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Experience
10 Years
Current Role
DCOM Portfolio Strategy & Execution Head
Job Level
Leadership
Location
Leeds, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Luis cares about

FMCG Brand Building
Describes himself as driven by creating and growing brands, from his own startup, Norteño, to his portfolio strategy role at the global FMCG company, Mars.
Entrepreneurship
Co-founded Norteño, a food retail brand, and grew it from a mobile taqueria to a nationwide launch in a major UK supermarket.
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Career

Work history

6-2025
DCOM Portfolio Strategy & Execution Head
Mars
1-2024
Co-Founder
Norteño | Mexican
9-2023 - 6-2025
Category Transformation Officer
Mars
1-2023 - 9-2023
Senior Consultant | FMCG RGM & Category
Consulting by Kantar
6-2022 - 12-2022
Sales Lead
elm
In the press

Media appearances

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Education
2013 - 2016
Bachelor’s Degree
University of East Anglia
Summer International Honors Program
University of California, Berkeley
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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