Luis Miguel Ramirez Ruggeberg

Critic
DISC Type : C

Managing Partner at LHO

Mexico City, Mexico

Overview

Luis Miguel is the Managing Partner of LHO, a law firm recognized for its focus on sustainable and tech-enabled legal services. A globally trained attorney with studies at Harvard and IE Business School, he specializes in energy, infrastructure, and environmental projects, holding key leadership roles in the British and Spanish Chambers of Commerce.

He is a vocal advocate for ethical business and climate-aligned compliance, serving as a Legal500 Green Ambassador. His work includes drafting regulations for the first ecozone in Latin America, demonstrating a deep personal and professional commitment to environmental governance and sustainability, having been awarded the Environmental Merit Award by the Congress of Morelos.

In addition to his legal practice, he is President of the Citizen Council of the Ecozona of Cuernavaca.

Personality Overview

Precise

Critic

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Sustainable Investment
Serves as a Legal500 Green Ambassador, Secretary of the Sustainability Commission for the Spanish Chamber of Commerce, and advocates for climate-aligned compliance.
Energy & Infrastructure
He has spearheaded complex energy and infrastructure projects across four continents and serves as VP of the Infrastructure Group at the British Chamber of Commerce in Mexico.
Environmental Governance
Was directly involved in drafting regulations for the first legally regulated 'Ecozona' in Latin America, located in Cuernavaca, and now chairs its Citizen Council.

Media Appearances

Luis Miguel Ramírez Ruggeberg, LHO - Legal Business. Featured in Legal Business

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In Today's Expert Contributor – Luis Miguel Ramirez Ruggeberg, Managing Partner, LHO. Featured in Facebook (MX Business News)

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Work History

12-2023
Managing Partner at LHO
6-2018 - 12-2023
Co Managing Partner at LHO
2-2010
CEO at L&L Holding
2-2013 - 5-2018
Abogado at ONTIER
7-2004 - 5-2010
Attorney at Notaria 2 de Cuernavaca Lic. Hugo Salgado Castañeda

Education

2009 - 2010
Manage Mentor from Harvard University
2008 - 2009
Master of Laws from IE Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Mexico City, Mexico Job Level : Leadership Designation : Managing Partner at LHO
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Insights For Selling To Luis Miguel

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Miguel is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Luis Miguel

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Luis Miguel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Luis Miguel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Luis Miguel

Personality Compatibility


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