Luis Salinas

Judge
DISC Type : Dc

CEO at Ironlock

Spain

Overview

Luis has no verified overview

Personality Overview

Fast But Wary

Generally Skeptic

Demanding

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Luis has no verified topics they care about

Media Appearances

Luis has no verified media appearances

Work History

3-2025
CEO at Ironlock
1-2023 - 2-2025
Senior Business Advisor at Industry, B2B distribution, and high-tech
1-2021 - 6-2021
Regional General Manager | France (Interim) at ADI Global Distribution
10-2015 - 10-2016
Country Sales Leader | Italy & Export (Interim) at ADI Global Distribution
1-2014 - 12-2022
Country Sales Leader | Spain & Portugal - Regional General Manager | Southern Europe at ADI Global Distribution

Education

2023 - 2024
Advanced Program - Connected Industry 4.0. Leadership and Digital Transformation. from Universidad Pontificia Comillas
2002 - 2002
Executive MBA from IE Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Spain Job Level : Leadership Designation : CEO at Ironlock
URL has been copied!

Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Luis

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • If convinced, they can reach decisions quite fast.
  • Can Luis take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Luis

Personality Compatibility


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