Luiz Arruda

Critic
DISC Type : C

Chief Strategy Officer (CSO) at GUT São Paulo

São Paulo, São Paulo, Brazil

Overview

Luiz has no verified overview

Personality Overview

Objective Thinker

Information Seeker

Precise

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Luiz has no verified topics they care about

Media Appearances

Luiz has no verified media appearances

Work History

9-2025
Chief Strategy Officer (CSO) at GUT São Paulo
8-2024 - 9-2025
Chief Business Officer (CBO) at GUT São Paulo
3-2022 - 8-2024
VP, Brand & Business Development at Box 1824
1-2021 - 3-2022
Head of Strategy at AKQA
11-2015 - 12-2020
Head of WGSN Mindset Latin America at WGSN

Education

2006 - 2010
Comunicação Visual from Pontifícia Universidade Católica do Rio de Janeiro
2004 - 2007
Publicidade e Propaganda from Federal University of Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Strategy Officer (CSO) at GUT São Paulo
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Insights For Selling To Luiz

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiz is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Luiz

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Luiz move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luiz take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luiz

Personality Compatibility


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