Max Geraldo

Observer
DISC Type : ci

Chief Creative Officer (CCO) at GUT

Toronto, Ontario, Canada

Overview

Max has no verified overview

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Max has no verified topics they care about

Media Appearances

Max has no verified media appearances

Work History

6-2024
Chief Creative Officer (CCO) at GUT
4-2021 - 6-2024
Chief Creative Officer (CCO) at BBDO Canada
1-2020 - 4-2021
President and Chief Creative Officer at Grey Group
5-2018 - 1-2020
Executive Creative Director at Arnold Worldwide
12-2015 - 7-2017
SVP Executive Creative Director at FCB Chicago

Education

1992 - 1998
Bachelor's Degree from Universidade Federal de Minas Gerais

More Information

Social Presence :

Prographics :

Exp : 17 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Chief Creative Officer (CCO) at GUT
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Max

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They like to analyze well and then make their decisions.
  • Can Max take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Max

Personality Compatibility


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