Luiz Renato Fraga Rios

Inquirer
DISC Type : dc

Diretor de Proteção da Receita at Sabesp

Belo Horizonte, Minas Gerais, Brazil

Overview

Luiz Renato Fraga Rios is the Director of Revenue Protection at Sabesp, with 35 years of experience across the power, water, and gas industries. He is a specialist in metering, loss prevention, and revenue recovery. Colleagues and peers describe him as a dedicated leader and a national reference in metering engineering.

He is spearheading efforts to modernize the utilities sector, recently visiting Italy to study smart meter implementation. He is passionate about combating water theft, which he considers a crime against society that harms honest customers.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Revenue Protection
As Sabesp's Director of Revenue Protection, his core focus is on modernizing metering, reducing non-technical losses, and ensuring commercial intelligence.
Smart Metering
He actively investigates international smart meter deployments to inform modernization strategies, including a recent visit to study a project in Italy.
Combating Fraud
He is a vocal opponent of water and energy theft, framing it as a crime against society that risks a scarce resource and harms paying customers.

Media Appearances

Durante o SENDI 2025, tivemos o prazer de receber Luiz Renato Fraga Rios, Diretor de Proteção da Receita da Sabesp. Featured in Facebook

See Now

Work History

11-2024
Diretor de Proteção da Receita at Sabesp
6-2022 - 11-2024
Owner at RPC Consultoria em Proteção da Receita
8-2019 - 6-2022
Manager - Metering & Losses at Cemig - Companhia Energética de Minas Gerais
2-2006 - 8-2019
Engineering Coordination - Field Services, Metering & Losses at Cemig - Companhia Energética de Minas Gerais
9-1990 - 2-2006
Technician, Electrician - Field Services, Metering & Losses at Cemig - Companhia Energética de Minas Gerais

Education

2019 - 2020
Especialização from Fundação Dom Cabral
2009 - 2010
MBA - Business Management from Instituto de Educação Tecnológica

More Information

Social Presence :

Prographics :

Exp : N/A Location : Belo Horizonte, Minas Gerais, Brazil Job Level : N/A Designation : Diretor de Proteção da Receita at Sabesp
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Insights For Selling To Luiz Renato

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiz Renato is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Luiz Renato

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Luiz Renato move?

  • Their decision making speed is somewhere in the middle.
  • Can Luiz Renato take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Luiz Renato

Personality Compatibility


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