Luiza Grinberg

Enthusiast
DISC Type : i

Global Brand Marketing Manager - Newness at Dr. Martens plc

London, England, United Kingdom

Overview

Luiza Grinberg is a Global Brand Marketing Manager at Dr. Martens, focusing on new product launches. With a background in paid social and digital media from her time at NET-A-PORTER, she is a University of Bath graduate with a BSc in Management with Marketing.

Luiza has a strong interest in major consumer brands, following companies like The Walt Disney Company and Unilever. During her studies, she was recognized for her language skills and named IB French Student of the Year.

She recently delivered her first public speaking presentation at the Technology for Marketing conference.

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Content Conversion
Spoke at a marketing conference about creating paid eCommerce content that converts, sharing insights from her work at Dr. Martens.
Brand Marketing
Recently transitioned from paid social to a global brand role, showing a clear focus on building and managing brand identity and strategy.
Paid Social Campaigns
Has extensive experience managing and optimizing paid social campaigns on platforms like TikTok, Instagram, and Facebook from her previous roles.

Media Appearances

Luiza has no verified media appearances

Work History

9-2025
Global Brand Marketing Manager - Newness at Dr. Martens plc
9-2024 - 10-2025
Paid Social and Creator Marketing Manager at Dr. Martens plc
3-2023 - 9-2024
Senior Paid Social Executive at Dr. Martens plc
4-2021 - 4-2023
Digital Media Marketing Executive at NET-A-PORTER
6-2020 - 4-2021
Marketing Executive at Go Instore

Education

2014 - 2018
BSc Management with Marketing from University of Bath
1-2021 - 3-2021
Online Short Course from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Middle Designation : Global Brand Marketing Manager - Newness at Dr. Martens plc
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Insights For Selling To Luiza

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiza is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Luiza

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Luiza move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Luiza take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Luiza

Personality Compatibility


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