Luka Sinček

Questioner
DISC Type : c

co-CEO/co-founder at Juicy Marbles

Ljubljana, Ljubljana, Slovenia

Overview

Luka Sinček is the Co-Founder and co-CEO of Juicy Marbles, a Y Combinator-backed food tech company. A Forbes 30 Under 30 honoree, he leverages his biotechnology background and MBA from Boston University to lead ingredient optimization and protein texturization, revolutionizing how plant-based foods are created.

He is deeply passionate about fixing the broken global food system, frequently speaking on panels and podcasts about its environmental and health impacts. He aims to inspire change and share his entrepreneurial journey, advocating for a more sustainable and innovative future for food.

Before founding Juicy Marbles, he led a university project developing alternative proteins by fermenting sunflower seeds.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Food System Reform
He is a vocal critic of the current food system's impact on greenhouse gas emissions, water usage, and human health, advocating for systemic change.
Protein Technology
His core work involves ingredient optimization, focusing on protein behavior and rheology to create desirable textures in plant-based products.
Plant-Based Market
Actively participates as a panelist at industry events like "Plant-Powered Perspectives" to discuss market trends and future developments.

Media Appearances

Luka has no verified media appearances

Work History

2-2022
co-CEO/co-founder at Juicy Marbles
5-2019 - 2-2022
Co-Founder and COO at Juicy Marbles
3-2019 - 5-2019
Co-Founder at BES
1-2019 - 6-2019
Project Leader at University of Ljubljana
11-2018 - 5-2019
Research Volunteer at University of Ljubljana

Education

9-2023 - 8-2025
Master of Business Administration - MBA from Questrom School of Business, Boston University
2016 - 2020
Bachelor's degree from University of Ljubljana

More Information

Social Presence :

Prographics :

Exp : N/A Location : Ljubljana, Ljubljana, Slovenia Job Level : N/A Designation : co-CEO/co-founder at Juicy Marbles
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Insights For Selling To Luka

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luka is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Luka

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luka move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Luka take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Luka

Personality Compatibility


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