Luke Gain in

Luke Gain

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Creative Director at Velocity Partners
📍 London, England, United Kingdom

Luke Gain is the Creative Director at Velocity Partners, where he leads strategy, writing, and design. With over 12 years in B2B tech marketing, he specializes in developing compelling brand stories and campaigns that resonate with buyers. He earned his BA and MA from the University of East Anglia.

There is no publicly available information about Lukes personal life or hobbies.

He believes that great B2B marketing avoids the crap content deluge by aiming for resonance over reach and telling stories that matter.

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Experience
14 Years
Current Role
Creative Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Luke cares about

AI's Cognitive Impact
Writes about the risks of AI, such as "Cognitive Offloading" and "Cognitive Debt, " and advocates for its responsible use to augment, not replace, human thinking in marketing.
B2B Content Strategy
Champions creating valuable, non-mediocre content. He focuses on developing strong brand narratives and avoiding the 'crap' that he believes floods B2B marketing.
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Career

Work history

6-2022
Creative Director
Velocity Partners
9-2020 - 8-2022
Head of Writing
Velocity Partners
12-2017 - 9-2020
Senior Writer
Velocity Partners
1-2016 - 12-2017
Director of Content and Strategy
influx Marketing
8-2014 - 1-2016
Content and Brand Manager
Databarracks
In the press

Media appearances

Advancing into audio: lessons from a seasoned podcaster. Featured in Velocity Partners Blog
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Education
2010 - 2011
MA
University of East Anglia
2007 - 2010
BA
University of East Anglia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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