Luke Gain

Enthusiast
DISC Type : i

Creative Director at Velocity Partners

London, England, United Kingdom

Overview

Luke Gain is the Creative Director at Velocity Partners, where he leads strategy, writing, and design. With over 12 years in B2B tech marketing, he specializes in developing compelling brand stories and campaigns that resonate with buyers. He earned his BA and MA from the University of East Anglia.

There is no publicly available information about Lukes personal life or hobbies.

He believes that great B2B marketing avoids the crap content deluge by aiming for resonance over reach and telling stories that matter.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

AI's Cognitive Impact
Writes about the risks of AI, such as "Cognitive Offloading" and "Cognitive Debt, " and advocates for its responsible use to augment, not replace, human thinking in marketing.
B2B Content Strategy
Champions creating valuable, non-mediocre content. He focuses on developing strong brand narratives and avoiding the 'crap' that he believes floods B2B marketing.
Rethinking Inbound
Questions the traditional inbound marketing playbook, believing it has become too self-serving and lost focus on buyer needs. Explores new go-to-market strategies.

Media Appearances

Advancing into audio: lessons from a seasoned podcaster. Featured in Velocity Partners Blog

See Now

Work History

6-2022
Creative Director at Velocity Partners
9-2020 - 8-2022
Head of Writing at Velocity Partners
12-2017 - 9-2020
Senior Writer at Velocity Partners
1-2016 - 12-2017
Director of Content and Strategy at influx Marketing
8-2014 - 1-2016
Content and Brand Manager at Databarracks

Education

2010 - 2011
MA from University of East Anglia
2007 - 2010
BA from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Creative Director at Velocity Partners
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Luke

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Luke take some risk or not?

  • They can take some low-probability risks if needed.

You And Luke

Personality Compatibility


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