Luke Lavoie

Commander
DISC Type : D

Director of Product Marketing at 2U

Miami, Florida, United States

Overview

Luke has no verified overview

Personality Overview

Decisive

Impact-Driven

Strong-Willed

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Luke has no verified topics they care about

Media Appearances

Luke has no verified media appearances

Work History

4-2023
Director of Product Marketing at 2U
10-2022 - 4-2023
Senior Manager, Global Marketing Strategy at 2U
10-2021 - 9-2022
Senior Brand Strategist at 2U
11-2020 - 10-2021
Associate Director of Marketing at San Jose State University
2-2018 - 11-2020
Marketing Manager at The Johns Hopkins University - Carey Business School

Education

2017 - 2019
Master of Business Administration (M.B.A.) from The Johns Hopkins University - Carey Business School
BA from Loyola University Maryland

More Information

Social Presence :

Prographics :

Exp : 12 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Director of Product Marketing at 2U
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Luke

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • If convinced, they can reach decisions quite fast.
  • Can Luke take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Luke

Personality Compatibility


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