Luke Smith

Examiner
DISC Type : sc

Sales Manager NZ at Subemo

New Zealand

Overview

Luke Smith is a seasoned sales leader spearheading Subemos market entry into New Zealand in partnership with Dreame Technology. His career is rooted in the consumer electronics industry, with significant leadership experience at Dyson, Sonos, and JB Hi-Fi, where he managed P&L and drove revenue growth through strategic sales management.

His professional passion for consumer electronics is mirrored in his personal interests, which include following major technology and gaming brands like Sony and PlayStation. This alignment of personal and professional interests fuels his expertise in the sector.

Luke is currently building a new team from the ground up to establish and grow a major brand in an entirely new market.

Personality Overview

Late Adopter

Tough To Convince

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

NZ Market Entry
Currently leading Subemo's expansion and brand launch efforts for Dreame Technology across New Zealand, a key focus of his recent career move.
Consumer Electronics
Possesses a deep-seated expertise in this industry, having held significant roles at major brands like Dyson, Sonos, and JB Hi-Fi.
Building Sales Teams
He is actively hiring and developing a new field sales team to drive customer acquisition and brand awareness for Subemo in Auckland.

Media Appearances

Luke has no verified media appearances

Work History

1-2025
Sales Manager NZ at Subemo
7-2020 - 11-2024
Regional Development Manager at Dyson
7-2022 - 6-2023
Service Team Leader at Dyson
5-2018 - 7-2020
Experience Specialist/Account Manager at Sonos, Inc.
10-2007 - 3-2018
Senior Store Manager at JB Hi-Fi

Education

1995 - 2001
Bursary from Tuakau College

More Information

Social Presence :

Prographics :

Exp : 16 Location : New Zealand Job Level : Middle Designation : Sales Manager NZ at Subemo
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Luke

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Luke take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Luke

Personality Compatibility


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