Luke Smith in

Luke Smith

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Sales Manager NZ at Subemo
📍 New Zealand

Luke Smith is a seasoned sales leader spearheading Subemos market entry into New Zealand in partnership with Dreame Technology. His career is rooted in the consumer electronics industry, with significant leadership experience at Dyson, Sonos, and JB Hi-Fi, where he managed P&L and drove revenue growth through strategic sales management.

His professional passion for consumer electronics is mirrored in his personal interests, which include following major technology and gaming brands like Sony and PlayStation. This alignment of personal and professional interests fuels his expertise in the sector.

Luke is currently building a new team from the ground up to establish and grow a major brand in an entirely new market.

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Experience
16 Years
Current Role
Sales Manager NZ
Job Level
Middle
Location
New Zealand
Personality Overview

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Priorities

Topics Luke cares about

NZ Market Entry
Currently leading Subemo's expansion and brand launch efforts for Dreame Technology across New Zealand, a key focus of his recent career move.
Consumer Electronics
Possesses a deep-seated expertise in this industry, having held significant roles at major brands like Dyson, Sonos, and JB Hi-Fi.
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Career

Work history

1-2025
Sales Manager NZ
Subemo
7-2020 - 11-2024
Regional Development Manager
Dyson
7-2022 - 6-2023
Service Team Leader
Dyson
5-2018 - 7-2020
Experience Specialist/Account Manager
Sonos, Inc.
10-2007 - 3-2018
Senior Store Manager
JB Hi-Fi
In the press

Media appearances

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Education
1995 - 2001
Bursary
Tuakau College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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