Lydia Austen MBE

Observer
DISC Type : ic

Deputy Director, Borders Resilience and Response at Department for Transport (DfT), United Kingdom

London, England, United Kingdom

Overview

Lydia has no verified overview

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Lydia has no verified topics they care about

Media Appearances

Lydia has no verified media appearances

Work History

4-2022
Deputy Director, Borders Resilience and Response at Department for Transport (DfT), United Kingdom
11-2021 - 4-2022
Deputy Director, Future EU Roads Relationship at Department for Transport (DfT), United Kingdom
11-2019 - 11-2021
Head of Border Industry Engagement and Programme Delivery at Department for Transport (DfT), United Kingdom
4-2017 - 11-2017
Head of EU Exit Comms & External Affairs at Defra
5-2015 - 4-2017
Senior Strategic Communications Manager at Defra

Education

2003 - 2006
Politics from University of the West of England
2007 - 2008
Comparative Legislatures from University of Hull

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Deputy Director, Borders Resilience and Response at Department for Transport (DfT), United Kingdom
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lydia

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Lydia take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lydia

Personality Compatibility


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