Lydia Brannen Bailey in

Lydia Brannen Bailey

Wildcard · DISC type isc
Director of Analytics Engineering at Greenlight
📍 Atlanta, Georgia, United States

Lydia is the Director of Analytics Engineering at Greenlight, leading data platform and product analytics teams. An industrial engineering graduate from Georgia Tech, her career is marked by driving significant revenue and customer engagement through data-driven strategies at companies like Cardlytics.

She once built a comprehensive Tableau dashboard that streamlined recurring analytics, reducing process time by 15%.

Read the full overview →
Experience
9 Years
Current Role
Director of Analytics Engineering
Job Level
Mid-senior
Location
Atlanta, Georgia, United States
Personality Overview

How Lydia shows up

ROI Driven
Requires Proof
Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Lydia cares about

Analytics Engineering
As the Director of Analytics Engineering, she leads the data platform analytics team and is actively hiring for this specialty.
Product Analytics
She is actively hiring a Manager for Greenlight's Product Analytics team, showing a focus on data-driven product decisions.
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Career

Work history

4-2025
Director of Analytics Engineering
Greenlight
10-2023 - 4-2025
Director of Analytics
Greenlight
8-2022 - 10-2023
Senior Manager, Analytics & BI
Greenlight
10-2018 - 8-2019
Lead Analyst
Cardlytics
4-2017 - 10-2018
Senior Analyst
Cardlytics
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2013
B.S
Georgia Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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