Lydia Gould

Evaluator
DISC Type : csd

Assistant Brand Manager at Spin Master

Holmer Green, England, United Kingdom

Overview

Lydia Gould is an Assistant Brand Manager at Spin Master, leveraging a strong background in consumer insights from her time as a Client Manager at Kantar. A graduate of Bournemouth University, she holds a CIM Level 4 Certificate in Professional Marketing. Colleagues describe her as insight-led, proactive, creative, and a natural relationship builder.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Consumer Behavior
Demonstrated a deep interest by sharing Kantar reports on shopper behavior, sustainability's impact on purchasing, and trends within the beauty sector.
Marketing Trends
Actively posts about emerging marketing strategies and phenomena like "Dupe Culture, " indicating a focus on staying ahead of industry shifts.
Beauty Industry
Frequently analyzed and shared insights on the beauty market, from the effects of weather on sales to sustainable practices within the industry.

Media Appearances

Lydia has no verified media appearances

Work History

8-2024
Assistant Brand Manager at Spin Master
9-2023 - 8-2024
Client Manager at Worldpanel by Kantar
3-2022 - 8-2023
Client Executive at Worldpanel by Kantar
1-2021 - 3-2022
Account Manager at Softcat plc
7-2019 - 6-2020
Brand Ambassador at CanO Water®

Education

2016 - 2020
Bachelor of Arts - BA from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Holmer Green, England, United Kingdom Job Level : Middle Designation : Assistant Brand Manager at Spin Master
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lydia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lydia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lydia

Personality Compatibility


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