Lydia Hawkridge

Initiator
DISC Type : Di

Founder at STWRT

Derby, England, United Kingdom

Overview

Lydia Hawkridge is the founder of STWRT, where she serves as a Business Operations Partner. She specializes in transforming complex businesses into scalable operations using strategy, EOS, and Agile frameworks. Colleagues describe her as strategic, pragmatic, and determined, with an exceptional ability to align teams toward a common goal.

Originally from the UK, Lydia spent several years in Sydney launching startups into global retail before returning. A mother and business owner, she is vocal about the challenges and rewards of entrepreneurship and her experiences as a working parent, having published an article on the topic.

Despite growing up surrounded by entrepreneurs, she was initially terrified of starting her own business.

Personality Overview

Confident

Risk-Accepting

Friendly Challenger

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Business Scaling
Her entire career and current consultancy focus on helping founders grow strategically and sustainably by implementing systems that support scale.
Operational Strategy
She explicitly uses EOS and Agile-informed structures to create efficient, scalable machines for overwhelmed businesses.
Retail Technology
She has extensive experience leading product and delivery for retail tech platforms, including managing the RetailOS® product.

Media Appearances

Blog 3 — Lydia Hawkridge | Your Operations Bestie™. Featured in STWRT Consulting Blog

See Now

Work History

1-2025
Founder at STWRT
4-2021 - 1-2025
Head of Strategy & Implementation at Red Ant
12-2019 - 10-2021
RetailOS Product Manager at Red Ant
11-2017 - 12-2019
Delivery Manager at Red Ant
2-2017 - 11-2017
Head Of Customer Experience at Pai Skincare

Education

2008 - 2011
Bachelor of Arts (BA) from The Manchester Metropolitan University
Education details unavailable from The Glasgow Academy

More Information

Social Presence :

Prographics :

Exp : 13 Location : Derby, England, United Kingdom Job Level : Leadership Designation : Founder at STWRT
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lydia

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lydia take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lydia

Personality Compatibility


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