Sarah Rav

Questioner
DISC Type : c

Content Creator at Self-employed

Australia

Overview

Sarah Rav is an entrepreneur and content creator who transitioned from a career as a medical doctor and McKinsey consultant. A Monash University MD graduate, she now focuses on helping professionals build personal brands to create additional income. People often describe her using terms like "genuinely kind" and having "dynamic and pragmatic business acumen".

Outside of her business, Sarah is a passionate advocate for health and wellness, often discussing nutrition and weight training. She is an avid foodie who enjoys exploring cafes, brunch, and listening to music. She has also used her platform to raise awareness about her past struggles with an eating disorder to inspire others.

Sarah started her first online business at age 14, growing an anonymous fitness-focused Instagram account to 200, 000 followers and selling an ebook.

Personality Overview

Systematic

Cautious & Analytical

Price-Sensitive

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Personal Branding
Her business is built around teaching others how to leverage their personal brand to scale online businesses, drawing from her own success of gaining over 3 million followers.
Creator Economy
Has extensive partnerships with major brands like Apple, Microsoft, and Adobe, demonstrating deep experience in monetizing content and building a successful creator business.
Health & Wellness
As a former doctor, she frequently discusses nutrition, fitness, weight training, and mental health, viewing them as foundational to success in other areas of life.

Media Appearances

Sarah Rav – Unpretentious Podcast. Featured in Apple Podcasts

See Now

Work History

1-2012
Content Creator at Self-employed
1-2021
Educator at Apple
4-2025
OneNote Creator at Microsoft
4-2025
Educator & Content Creator - Scribble Squad at Notability
1-2024
Educator at WHO Fides

Education

2-2016 - 12-2021
Doctor of Medicine - MD from Monash University
2010 - 2015
High School from Methodist Ladies' College Kew

More Information

Social Presence :

Prographics :

Exp : 14 Location : Australia Job Level : N/A Designation : Content Creator at Self-employed
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sarah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sarah take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sarah

Personality Compatibility


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