Lykke Parbo in

Lykke Parbo

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Marketing Project Manager at Peter Larsen Kaffe
📍 Kolding, Region of Southern Denmark, Denmark

Lykke Parbo is a Marketing Project Manager at Peter Larsen Kaffe, specializing in brand activation, project management, and experience design. With a Masters in Globalization from Lund University, she approaches her work with a consumer-first mindset to develop effective marketing and communication strategies. She is described as efficient, responsible, and passionate.

Outside of her direct project responsibilities, Lykke is a vocal supporter of her colleagues, frequently using her professional network to endorse their skills and help them find new opportunities. She is passionate about creating quality experiences and fostering strong, long-term customer relationships through events and brand activations.

She has successfully progressed through four different roles within Peter Larsen Kaffe, advancing from Logistics Coordinator to her current role as Marketing Project Manager.

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Experience
18 Years
Current Role
Marketing Project Manager
Job Level
Middle
Location
Kolding, Region of Southern Denmark, Denmark
Personality Overview

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Priorities

Topics Lykke cares about

Brand Activation
Her roles in the Live Experience department focused on activating the Peter Larsen Kaffe brand through events and consumer experiences.
Experience Design
A core part of her professional headline and previous responsibilities included concept and experience design for customers and partners.
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Career

Work history

10-2023
Marketing Project Manager
Peter Larsen Kaffe
11-2021 - 10-2023
Customer Success - Live Experience
Peter Larsen Kaffe
4-2019 - 11-2021
Event Coordinator - Live Experience
Peter Larsen Kaffe
3-2017 - 4-2019
Logistics Coordinator - Live Experience
Peter Larsen Kaffe
4-2016 - 10-2016
Administrative Assistant
Restaurant Rørbæk Sø
In the press

Media appearances

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Education
2014 - 2015
Master in Globalization
Lund University School of Economics and Management
2012 - 2014
Bachelor in International sales and marketing
CPH Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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