Lykke Parbo

Critic
DISC Type : C

Marketing Project Manager at Peter Larsen Kaffe

Kolding, Region of Southern Denmark, Denmark

Overview

Lykke Parbo is a Marketing Project Manager at Peter Larsen Kaffe, specializing in brand activation, project management, and experience design. With a Masters in Globalization from Lund University, she approaches her work with a consumer-first mindset to develop effective marketing and communication strategies. She is described as efficient, responsible, and passionate.

Outside of her direct project responsibilities, Lykke is a vocal supporter of her colleagues, frequently using her professional network to endorse their skills and help them find new opportunities. She is passionate about creating quality experiences and fostering strong, long-term customer relationships through events and brand activations.

She has successfully progressed through four different roles within Peter Larsen Kaffe, advancing from Logistics Coordinator to her current role as Marketing Project Manager.

Personality Overview

Negotiator

Critic

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Brand Activation
Her roles in the Live Experience department focused on activating the Peter Larsen Kaffe brand through events and consumer experiences.
Experience Design
A core part of her professional headline and previous responsibilities included concept and experience design for customers and partners.
Corporate Responsibility
Serves as a media contact for Peter Larsen Kaffe's ESG (Environmental, Social, and Governance) and sustainability status reports.

Media Appearances

Lykke has no verified media appearances

Work History

10-2023
Marketing Project Manager at Peter Larsen Kaffe
11-2021 - 10-2023
Customer Success - Live Experience at Peter Larsen Kaffe
4-2019 - 11-2021
Event Coordinator - Live Experience at Peter Larsen Kaffe
3-2017 - 4-2019
Logistics Coordinator - Live Experience at Peter Larsen Kaffe
4-2016 - 10-2016
Administrative Assistant at Restaurant Rørbæk Sø

Education

2014 - 2015
Master in Globalization from Lund University School of Economics and Management
2012 - 2014
Bachelor in International sales and marketing from CPH Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Kolding, Region of Southern Denmark, Denmark Job Level : Middle Designation : Marketing Project Manager at Peter Larsen Kaffe
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Insights For Selling To Lykke

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lykke is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lykke

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lykke move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lykke take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lykke

Personality Compatibility


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