Lyle Adams

Questioner
DISC Type : c

Founder & CEO at Spry

New York, New York, United States

Overview

Lyle Adams is the Founder & CEO of Spry, specializing in collegiate athletics management software. He leverages his background in sports management from Columbia University and experience from Uber to lead his company.

He has a passion for sports, evident from his past as a professional soccer player, and enjoys building and collaborating with teams to deliver value.

A unique fact about Lyle is that he was a professional soccer player for Major League Soccer.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Collegiate Athletics
As Founder & CEO of Spry, his company focuses on collegiate athletics management software, indicating a strong interest in this sector.
Sports Technology
Lyle's company Spry develops an integrated collegiate athletics management platform, demonstrating his focus on sports technology and innovation.
Team Collaboration
He frequently posts about the Spry Team's achievements and the value they deliver for partners, highlighting his belief in collaborative success.

Media Appearances

Lyle Adams: CEO of Spry - Sports Business Conversations. Featured in Sports Business Conversations

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“The LEAD1 Angle" Episode 13: Lyle Adams, Spry. Featured in Spry Insights

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Lyle Adams of Spry: 5 Things I Wish Someone Told Me When I First Started. Featured in Medium (Authority Magazine)

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Work History

3-2020
Founder & CEO at Spry
12-2019
Expert in Residence at Hatzimemos / Libby
6-2012 - 3-2018
Operations, Data and Strategic Projects at Uber
1-2011 - 6-2012
Sales Strategy at LivingSocial
2010 - 2011
Professional Soccer Player at Major League Soccer

Education

MS Sports Management from Columbia University
Bachelor of Arts (B.A.) from Wake Forest University

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Leadership Designation : Founder & CEO at Spry
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Insights For Selling To Lyle

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lyle is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lyle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lyle move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lyle take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lyle

Personality Compatibility


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