Lynda Hart

Energizer
DISC Type : I

Head of Technology at innocent drinks

Slough, England, United Kingdom

Overview

Lynda is a versatile IT and Programme Director, currently serving as the Head of Technology at Innocent Drinks. With a background that includes leadership roles at Volvo Cars and an MBA from Texas McCombs, she has extensive public and private sector experience, specializing in turning around high-pressure programmes and demonstrating the business value of technology.

Personality Overview

Informal

Big Picture Person

Believer

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Programme Turnaround
Her professional summary highlights an expertise in turning around difficult and highly time-pressurized programmes and departments.
Business Value of Tech
She states that a key factor in her success is her ability to articulate the value and benefits of technology to the business to help solve problems.
Digital Transformation
Previously the Director of Digital & IT for EMEA at Volvo Cars, she has a background in leading digital teams across international markets.

Media Appearances

Lynda has no verified media appearances

Work History

7-2025
Head of Technology at innocent drinks
5-2020 - 6-2025
Director of Digital & IT, EMEA at Volvo Cars
6-2017 - 5-2020
IT Director (UK & Ireland) at Volvo Car UK
11-2012 - 5-2017
IT Director at Notting Hill Housing Trust
12-2010 - 9-2012
Business Solutions Manager at Notting Hill Housing Trust

Education

2002 - 2004
MBA from Texas McCombs School of Business
1991 - 1995
BA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 28 Location : Slough, England, United Kingdom Job Level : Mid-senior Designation : Head of Technology at innocent drinks
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Insights For Selling To Lynda

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynda is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lynda

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lynda move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lynda take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Lynda

Personality Compatibility


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