Lynn Saul

Enthusiast
DISC Type : i

Innovation Director at Valeo Foods UK

Warkworth, England, United Kingdom

Overview

Lynn Saul is an experienced Innovation Director in the UK food industry, specializing in new product development for major brands and private labels. Her career includes leading innovation at Valeo Foods and Intersnack, demonstrating a strong track record of launching commercially successful products in the competitive snack market.

She possesses significant entrepreneurial experience, having co-founded "Its All Good, " a successful snack company known for its Manomasa brand, which was later acquired by Valeo Foods Group.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Food Innovation
Her career is centered on food innovation, from co-founding a snack start-up to directing new product development for large corporations like Valeo and Intersnack.
Retailer Brands
She has extensive experience developing products for both company-owned brands and retailer-owned brands, including for major supermarkets like Marks and Spencer.
Entrepreneurship in Food
Co-founded the successful snack manufacturer "It's All Good" in 2012, which grew significantly before being acquired by the Valeo Foods Group in 2020.

Media Appearances

Lynn has no verified media appearances

Work History

12-2020
Innovation Director at Valeo Foods UK
5-2012
Co-Founder Innovations Director at It's All Good
9-2010 - 5-2012
Innovations Controller at Intersnack UK
1-2009 - 9-2010
Commercial Controller at Longbenton Foods Ltd

Education

Lynn has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Warkworth, England, United Kingdom Job Level : Mid-senior Designation : Innovation Director at Valeo Foods UK
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Insights For Selling To Lynn

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynn is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lynn

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Lynn move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Lynn take some risk or not?

  • They can take some low-probability risks if needed.

You And Lynn

Personality Compatibility


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