Lynn Sims, CPA

Enthusiast
DISC Type : i

Chief Financial Officer at Trove Brands

Salt Lake City Metropolitan Area, United States

Overview

Lynn has no verified overview

Personality Overview

Optimistic

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Lynn has no verified topics they care about

Media Appearances

Lynn has no verified media appearances

Work History

9-2025
Chief Financial Officer at Trove Brands
1-2024 - 9-2025
Senior Vice President, Corporate Finance at Trove Brands
2-2020 - 1-2024
Vice President, Corporate Finance at Trove Brands
6-2017 - 2-2020
Chief Financial Officer at United Way of Salt Lake
1-2016 - 6-2017
Vice President at Nicholas and Company

Education

1996 - 2000
B.S. Accounting from Florida State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Salt Lake City Metropolitan Area, United States Job Level : Leadership Designation : Chief Financial Officer at Trove Brands
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Insights For Selling To Lynn

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynn is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lynn

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lynn move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lynn take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lynn

Personality Compatibility


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