Lynn Siu

Questioner
DISC Type : c

Executive Director, Marketing at CareDx, Inc.

South San Francisco, California, United States

Overview

Lynn has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Lynn has no verified topics they care about

Media Appearances

Lynn has no verified media appearances

Work History

4-2025
Executive Director, Marketing at CareDx, Inc.
8-2020 - 5-2025
Healthcare Executive Director at Genentech
4-2017 - 8-2020
Senior Marketing Director, VENCLEXTA (venetoclax) at Genentech
12-2015 - 4-2017
Associate Director, VENCLEXTA Marketing at Genentech
3-2015 - 12-2015
Associate Director, Hematology Strategy- Rituxan, Gazyva, Venetoclax Marketing at Genentech

Education

2000 - 2004
MSN from Texas Woman's University
1996 - 1998
BSN from Baylor University

More Information

Social Presence :

Prographics :

Exp : 25 Location : South San Francisco, California, United States Job Level : Senior Designation : Executive Director, Marketing at CareDx, Inc.
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Insights For Selling To Lynn

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynn is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lynn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lynn move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lynn take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lynn

Personality Compatibility


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