Lynne Goddard

Doer
DISC Type : sd

Managing Director at Escapade PR & Marketing

Greater Reading Area, United Kingdom

Overview

Lynne Goddard is the Managing Director of Escapade PR & Marketing, a consumer lifestyle agency. With over two decades of experience, she transitioned into public relations after an early career in sports management, drawn by the communications aspect of the role. She now leads her team in developing award-winning strategies for various brands.

Lynne demonstrates a strong commitment to community involvement through her agencys work. She has publicly announced and championed Escapade PRs support for the First Days Children’s Charity, an organization dedicated to assisting families facing financial hardship.

Her agencys work on "The Lexicon’s Brighter Days" campaign won a prestigious Pineapple Award for its formulation of collaboration, creativity, and community.

Personality Overview

Strategic Planner

Risk-Accepting

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Consumer Lifestyle PR
As the head of Escapade PR, she specializes in public relations for consumer and lifestyle brands, indicating this is her core professional focus.
Award-Winning Campaigns
Frequently posts about her team's success in winning marketing awards, specifically for campaigns like "The Lexicon’s Brighter Days".
Charitable Support
Actively and publicly supports the First Days Children’s Charity, showing a personal and professional commitment to community causes.

Media Appearances

Lynne has no verified media appearances

Work History

6-2017
Managing Director at Escapade PR & Marketing
7-2013
Managing Director at Escapade PR
3-1987 - 7-2013
Associate Director at Escapade PR

Education

Lynne has no verified education history

More Information

Social Presence :

Prographics :

Exp : 38 Location : Greater Reading Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at Escapade PR & Marketing
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Insights For Selling To Lynne

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynne is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lynne

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lynne move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lynne take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lynne

Personality Compatibility


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