Lynnette Cloward

Questioner
DISC Type : c

Advertising Director at Utah Business

Salt Lake City, Utah, United States

Overview

Lynnette has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Lynnette has no verified topics they care about

Media Appearances

Lynnette has no verified media appearances

Work History

1-2025
Advertising Director at Utah Business
11-2014 - 1-2025
Director of Events at Utah Business
1-2009 - 4-2013
Events Sales and Sponsorships at MediaOne
10-2007 - 1-2009
Marketing Director at Spectra Capital
10-1997 - 10-2007
Senior Account Executive at CIT

Education

Lynnette has no verified education history

More Information

Social Presence :

Prographics :

Exp : 26 Location : Salt Lake City, Utah, United States Job Level : Mid-senior Designation : Advertising Director at Utah Business
URL has been copied!

Insights For Selling To Lynnette

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynnette is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lynnette

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lynnette move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lynnette take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lynnette

Personality Compatibility


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