Mónica López

Inspirer
DISC Type : di

Category Lead at fiid | Certified B Corp

Valencia, Valencian Community, Spain

Overview

Mónica is a Fractional Category Manager with over seven years of experience in the FMCG sector, supporting major brands like Warburtons, Kraft Heinz, and PZ Cussons. She combines strategic insight with a data-led approach, utilizing tools like Nielsen and IRI. She holds a Bachelors Degree from Nottingham Business School.

Based remotely in Spain, Mónica is a parent who writes thoughtfully about the intersection of motherhood and career. She has a keen eye for retail innovation and enjoys exploring supermarkets in different countries, comparing product placement and in-store brand activations between the UK and Spain.

Unique fact: She is passionate about analyzing supermarket layouts and merchandising strategies in her personal time.

Personality Overview

Generous

Achievment Oriented

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

FMCG Category Strategy
Her entire career is focused on developing and executing data-led category plans for major retailers and brands like Warburtons and PZ Cussons.
Retail Merchandising
She frequently analyzes and discusses in-store execution, comparing merchandising strategies for products like peanut butter in Spanish vs. UK supermarkets.
Plant-Based Brands
She has direct experience managing and growing plant-based brands, having worked as UK Trade Marketing Manager for Heura Foods and a Category Lead for fiid.

Media Appearances

Mónica has no verified media appearances

Work History

9-2025
Category Lead at fiid | Certified B Corp
2-2025 - 10-2025
Full-time parenting at Career Break
7-2023 - 2-2025
Category Development Manager at PZ Cussons
4-2022 - 4-2023
UK Trade Marketing Manager at Heura Foods
8-2020 - 4-2022
Category Development Manager at Warburtons

Education

2014 - 2016
Bachelor’s Degree from Nottingham Business School, Nottingham Trent University
2012 - 2014
Degree from University of Valencia

More Information

Social Presence :

Prographics :

Exp : 9 Location : Valencia, Valencian Community, Spain Job Level : Middle Designation : Category Lead at fiid | Certified B Corp
URL has been copied!

Insights For Selling To Mónica

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mónica is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mónica

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Mónica move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mónica take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mónica

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.