Mónica López in

Mónica López

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Category Lead at fiid | Certified B Corp
📍 Valencia, Valencian Community, Spain

Mónica is a Fractional Category Manager with over seven years of experience in the FMCG sector, supporting major brands like Warburtons, Kraft Heinz, and PZ Cussons. She combines strategic insight with a data-led approach, utilizing tools like Nielsen and IRI. She holds a Bachelors Degree from Nottingham Business School.

Based remotely in Spain, Mónica is a parent who writes thoughtfully about the intersection of motherhood and career. She has a keen eye for retail innovation and enjoys exploring supermarkets in different countries, comparing product placement and in-store brand activations between the UK and Spain.

Unique fact: She is passionate about analyzing supermarket layouts and merchandising strategies in her personal time.

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Experience
9 Years
Current Role
Category Lead
Job Level
Middle
Location
Valencia, Valencian Community, Spain
Personality Overview

How Mónica shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mónica cares about

FMCG Category Strategy
Her entire career is focused on developing and executing data-led category plans for major retailers and brands like Warburtons and PZ Cussons.
Retail Merchandising
She frequently analyzes and discusses in-store execution, comparing merchandising strategies for products like peanut butter in Spanish vs. UK supermarkets.
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Career

Work history

9-2025
Category Lead
fiid | Certified B Corp
2-2025 - 10-2025
Full-time parenting
Career Break
7-2023 - 2-2025
Category Development Manager
PZ Cussons
4-2022 - 4-2023
UK Trade Marketing Manager
Heura Foods
8-2020 - 4-2022
Category Development Manager
Warburtons
In the press

Media appearances

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Education
2014 - 2016
Bachelor’s Degree
Nottingham Business School, Nottingham Trent University
2012 - 2014
Degree
University of Valencia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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