Mónica is a Fractional Category Manager with over seven years of experience in the FMCG sector, supporting major brands like Warburtons, Kraft Heinz, and PZ Cussons. She combines strategic insight with a data-led approach, utilizing tools like Nielsen and IRI. She holds a Bachelors Degree from Nottingham Business School.
Based remotely in Spain, Mónica is a parent who writes thoughtfully about the intersection of motherhood and career. She has a keen eye for retail innovation and enjoys exploring supermarkets in different countries, comparing product placement and in-store brand activations between the UK and Spain.
Unique fact: She is passionate about analyzing supermarket layouts and merchandising strategies in her personal time.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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