Mónica Silva Pantoja

Observer
DISC Type : ci

Gerencia de Marca Corporativa Esenciales at Grupo Lala

Mexico City, Mexico

Overview

Mónica Silva Pantoja is a marketing director with extensive experience in brand management for major consumer goods companies like Grupo Lala and Danone. She holds a GMBA from the Thunderbird School of Global Management and is skilled in strategy, innovation, and team leadership.

Recently, Mónica led the successful rebranding and image refresh for the Yogurt Esencial Lala line.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Brand Relaunches
She recently announced leading the successful brand image refresh for Yogurt Esencial Lala to make it more modern and natural for consumers.
Marketing Strategy
This is a core skill listed in her previous senior roles, highlighting her expertise in strategic and operational level marketing.
Team Leadership
A frequently mentioned skill, she recently celebrated her new marketing team at Grupo Lala, showing she values collaborative success.

Media Appearances

Grupo Lala renueva la identidad de Yogurths Esenciales .... Featured in Produ

See Now

Work History

4-2025
Gerencia de Marca Corporativa Esenciales at Grupo Lala
4-2024 - 3-2025
GREEK AND PROTEIN YOGHURT PLATFORM SR MARKETING MANAGER | GROUP MARKETING MANAGER at Danone
9-2022 - 8-2024
Bonafont Aquadrinks Marketing Grouper at Danone
2-2020 - 9-2022
Plant Based Marketing Grouper at Danone
2-2019 - 2-2020
Indulgence Marketing Grouper at Danone

Education

2007 - 2009
GMBA from Thunderbird School of Global Management
2014 - 2014
Education details unavailable from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 23 Location : Mexico City, Mexico Job Level : N/A Designation : Gerencia de Marca Corporativa Esenciales at Grupo Lala
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Insights For Selling To Mónica

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mónica is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mónica

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mónica move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mónica take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Mónica

Personality Compatibility


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