M S Sulthan

Questioner
DISC Type : c

Managing Partner at M S Sulthan Legal Associates

Kozhikode, Kerala, India

Overview

M S Sulthan is an Advocate and the Managing Partner of M S Sulthan Legal Associates, a firm he founded in 2019. With a Bachelor of Laws from Delhi University, he specializes in advising clients on arbitration, real estate, technology law, and cross-border business strategy.

He has a keen interest in the business strategies of major global firms, including Microsoft and Deloitte, reflecting his focus on the intersection of law, technology, and business on an international scale.

Unique fact: He believes startups are "time machines" and that the ones who succeed are those who build for the future, not just the present.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

UAE Market Entry
Advises international founders that the UAE's regulatory landscape has shifted, requiring substantive business operations rather than just leveraging its tax-free status.
Startup Legal Strategy
Focuses on advising founders on the legal complexities of scaling their businesses, particularly in navigating international expansion and regulatory compliance from the outset.
Technology & AI Law
Specializes in legal issues where technology and business intersect, including platform governance, data protection, and compliance for AI-driven companies.

Media Appearances

M has no verified media appearances

Work History

12-2019
Managing Partner at M S Sulthan Legal Associates

Education

2016 - 2019
Bachelor of Laws (LL.B) from Delhi University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Kozhikode, Kerala, India Job Level : N/A Designation : Managing Partner at M S Sulthan Legal Associates
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Insights For Selling To M S

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with M S is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from M S

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will M S move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can M S take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And M S

Personality Compatibility


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