Macarena López Vila

Questioner
DISC Type : c

Directora ejecutiva at Aster Aceleradora

Chile

Overview

Macarena López Vila es la Directora Ejecutiva de Aster Aceleradora, una iniciativa impulsada por Escondida | BHP para integrar startups innovadoras en la cadena de proveedores de la minería. Graduada en Ingeniería Civil Industrial, cuenta con una amplia experiencia previa como Gerente General en una empresa constructora para el sector minero.

Fuera de la minería, Macarena ha demostrado su faceta emprendedora en el sector de la salud como propietaria y consultora principal de un laboratorio clínico. Su carrera refleja una combinación de liderazgo en grandes operaciones industriales y la creación de nuevos negocios desde cero.

Hecho único: Dirigió una empresa constructora con más de 1. 000 empleados antes de dedicarse a acelerar startups para la misma industria.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Innovación Minera
Lidera una aceleradora que busca transformar empresas emprendedoras en proveedores para la industria minera, fomentando la innovación desde la región de Antofagasta.
Ecosistema de Startups
Su rol se centra en el crecimiento y éxito de las startups del portafolio de Aster, celebrando sus logros y fomentando su desarrollo.
Desarrollo Regional
Muestra un fuerte compromiso con el ecosistema de innovación de Antofagasta, organizando eventos con la Asociación de Industriales local. [Predicted]

Media Appearances

Macarena has no verified media appearances

Work History

3-2025
Directora ejecutiva at Aster Aceleradora
2-2023
Propietario at Norsalud - UTM Laboratorio Clínico Luis Pasteur
1-2023
Consultor principal at Laboratorio Clínico Luis Pasteur
1-2014 - 7-2022
Gerente general at Ecora S.A.
3-2010 - 12-2013
Directora comercial at Axion Corporation

Education

9-2010 - 3-2013
Executive MBA from University of California, San Diego - Rady School of Management
3-1996 - 1-2002
Ingeniería Civil Industrial from Universidad Adolfo Ibáñez

More Information

Social Presence :

Prographics :

Exp : 15 Location : Chile Job Level : Mid-senior Designation : Directora ejecutiva at Aster Aceleradora
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Insights For Selling To Macarena

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Macarena is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Macarena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Macarena move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Macarena take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Macarena

Personality Compatibility


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