Ana Sandoval

Questioner
DISC Type : c

COO & Co-Founder at Bold

Bogota, D.C., Capital District, Colombia

Overview

Ana Sandoval is the Co-Founder and COO of Bold, a Colombian fintech company. An economist with an MBA from Universidad de Los Andes, she has over 15 years of experience in e-commerce and electronic payments, previously leading the Latin American sales expansion for PayU.

Outside of work, Ana is a passionate advocate for female entrepreneurship and serves as a role model for her daughters, demonstrating how to lead a company she is passionate about. She is married to her co-founder, José Vélez, blending their professional and personal lives.

Unique fact: Ana is the first Colombian to be named an ambassador for the United Nations eTrade for Women program, advocating for female leadership in the digital economy.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Fintech for SMEs
Co-founded Bold to provide accessible payment terminals and financial services to small and medium-sized businesses in Colombia that were previously underserved by traditional banks.
Women in Tech
Actively promotes the need for more female founders in the startup ecosystem and was appointed a UN ambassador for the eTrade for Women initiative.
Scaling Startups
After leading the successful expansion of PayU across six countries in Latin America, she is now rapidly growing Bold, which serves hundreds of thousands of merchants.

Media Appearances

Ana has no verified media appearances

Work History

5-2019
COO & Co-Founder at Bold
5-2017 - 9-2018
Regional Vice President of Sales , Latin America at PayU
1-2015 - 5-2017
Regional Vice President of Sales , Spanish Speaking Countries , Latin America at PayU
2-2014 - 12-2015
VP Comercial Colombia y Argentina at PayU
3-2008 - 2-2014
Gerente Comercial/ Country Manager Colombia at PagosOnline

Education

2003 - 2005
Master of Business Administration (MBA) from Universidad de Los Andes
1997 - 2003
Economista from Universidad de Los Andes

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bogota, D.C., Capital District, Colombia Job Level : Leadership Designation : COO & Co-Founder at Bold
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ana take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ana

Personality Compatibility


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