Ana Sandoval in

Ana Sandoval

Questioner · DISC type c
COO & Co-Founder at Bold
📍 Bogota, D.C., Capital District, Colombia

Ana Sandoval is the Co-Founder and COO of Bold, a Colombian fintech company. An economist with an MBA from Universidad de Los Andes, she has over 15 years of experience in e-commerce and electronic payments, previously leading the Latin American sales expansion for PayU.

Outside of work, Ana is a passionate advocate for female entrepreneurship and serves as a role model for her daughters, demonstrating how to lead a company she is passionate about. She is married to her co-founder, José Vélez, blending their professional and personal lives.

Unique fact: Ana is the first Colombian to be named an ambassador for the United Nations eTrade for Women program, advocating for female leadership in the digital economy.

Read the full overview →
Experience
18 Years
Current Role
COO & Co-Founder
Job Level
Leadership
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

How Ana shows up

Cautious & Analytical
Not Easily Convinced
Systematic

They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Ana cares about

Fintech for SMEs
Co-founded Bold to provide accessible payment terminals and financial services to small and medium-sized businesses in Colombia that were previously underserved by traditional banks.
Women in Tech
Actively promotes the need for more female founders in the startup ecosystem and was appointed a UN ambassador for the eTrade for Women initiative.
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Career

Work history

5-2019
COO & Co-Founder
Bold
5-2017 - 9-2018
Regional Vice President of Sales , Latin America
PayU
1-2015 - 5-2017
Regional Vice President of Sales , Spanish Speaking Countries , Latin America
PayU
2-2014 - 12-2015
VP Comercial Colombia y Argentina
PayU
3-2008 - 2-2014
Gerente Comercial/ Country Manager Colombia
PagosOnline
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2005
Master of Business Administration (MBA)
Universidad de Los Andes
1997 - 2003
Economista
Universidad de Los Andes
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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