Mackenzie Cole

Enigma
DISC Type : cid

Marketing Analyst at The Greentree Group

Fairborn, Ohio, United States

Overview

Mackenzie is a Marketing Analyst at The Greentree Group and a Wright State University alumna. Described as multi-talented, she brings experience in content creation, design, and supporting multi-channel campaigns with skills in digital marketing and analytics. She is also certified in HubSpot Email Marketing.

She is passionate about purpose-driven marketing and community outreach, having supported organizations like Dayton Children’s Hospital. Mackenzie actively engages with the local Dayton technology community by attending events like the Taste of IT and AI Dayton meetups. She has a beloved tabby cat named Muffin.

She once passionately campaigned on social media for her cat, Muffin, to win a "Pets in BTBIT Bandanas" competition.

Personality Overview

Fast Follower

Hard To Convince

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Digital Marketing
Her background includes a focus on digital marketing, brand strategy, analytics, and an Email Marketing Certification from HubSpot.
Purpose-driven Brands
Passionate about helping brands grow through strategic storytelling and purpose-driven marketing that resonates with local communities.
Community Technology
Actively participates in the Dayton tech community, attending local events like the Taste of IT and the first AI Dayton meetup.

Media Appearances

Kenzie Cole, Author at The Greentree Group. Featured in The Greentree Group

See Now

Work History

6-2025
Marketing Analyst at The Greentree Group
4-2025 - 6-2025
Marketing Intern at The Greentree Group
10-2024 - 6-2025
Marketing Intern at Bowerbags
8-2023 - 7-2024
Guest Engagement Leader at Altar'd State
10-2021 - 8-2023
Brand Representative at Altar'd State

Education

8-2021 - 12-2024
Bachelor's degree from Wright State University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Fairborn, Ohio, United States Job Level : Junior Designation : Marketing Analyst at The Greentree Group
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Insights For Selling To Mackenzie

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mackenzie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mackenzie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Mackenzie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Mackenzie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Mackenzie

Personality Compatibility


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