Mackenzie Ellenberger

Collaborator
DISC Type : is

VP of Marketing at &Collar

Salt Lake City Metropolitan Area, United States

Overview

Mackenzie is the Vice President of Marketing at Pure Sol Beauty, with a background that includes co-founding an influencer marketing platform, Ampifi. Her expertise lies in brand management and developing ROI-driven marketing strategies for e-commerce brands. She holds a Bachelors degree from Brigham Young University–Hawaii.

Outside of her marketing career, Mackenzie is a proud first-generation college student who values her support system and education. Her interests indicate a strong connection to her faith and her alma mater, reflecting a foundation of community and personal achievement in her life.

Unique fact: Mackenzie graduated with her Bachelors degree at the young age of 19.

Personality Overview

Appreciative

Fair-minded

Consensus Builder

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Influencer Marketing
Co-founded an ROI-driven influencer marketing platform and believes influencers create a more sincere and trusting connection with consumers to shape purchase decisions.
Brand Alignment
Stresses the importance of working with influencers who perfectly match a brand's voice, aesthetic, and target audience to ensure authentic messaging.
E-commerce Growth
Focuses on leveraging influencer marketing as a key strategy to help e-commerce brands achieve new levels of growth and reach.

Media Appearances

Mackenzie has no verified media appearances

Work History

8-2023
VP of Marketing at &Collar
2-2023 - 8-2023
Brand Manager at &Collar
2-2022 - 2-2023
Director of Marketing at Ampifi
12-2021 - 7-2022
Senior Product Marketing Manager at DirectScale
4-2021 - 12-2021
Marketing Project Manager + Social Media Manager at Podium

Education

2017 - 2019
Bachelor's degree from Brigham Young University–Hawaii
2015 - 2017
General AA from Columbia Basin College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Salt Lake City Metropolitan Area, United States Job Level : Senior Designation : VP of Marketing at &Collar
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Insights For Selling To Mackenzie

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Take time to make them feel comfortable before getting to the main pitch
  • Show them how they look good by making this decision

DONT's

  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mackenzie is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Mackenzie

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Mackenzie move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Mackenzie take some risk or not?

  • They probably won’t put a lot at risk.

You And Mackenzie

Personality Compatibility


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