Madhavi Varanasi

Critic
DISC Type : C

Associate Vice President, Marketing at Z47

Bengaluru, Karnataka, India

Overview

Madhavi Varanasi is the Associate Vice President of Marketing at Z47, with a decade of experience in marketing communications, strategic storytelling, and content strategy. A graduate of Mount Carmel College, she has shaped brand narratives for major companies like CoinSwitch, PhonePe, and Hotstar. Colleagues have described her as sharp and receptive.

She has won awards for her work on a multimedia launch campaign for the popular series Game of Thrones.

Personality Overview

Critic

Objective Thinker

Negotiator

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Strategic Storytelling
Her career is driven by the philosophy of using questions to unlock engaging stories and powerful content for brands like PhonePe and CoinSwitch.
Venture Capital
Based on her recent social media posts, she is actively learning and sharing insights about the venture capital landscape and startup fundraising.
Brand Identity
She has extensive experience shaping brand personality and ensuring a consistent voice across all channels for major Indian brands like PhonePe and Hotstar.

Media Appearances

Madhavi has no verified media appearances

Work History

12-2024
Associate Vice President, Marketing at Z47
2-2022 - 10-2023
Associate Director, Content and Communication at CoinSwitch
7-2020 - 2-2022
Creative Partner, Brand Storytelling at PhonePe
11-2019 - 7-2020
Senior Content Manager at Bounce
2-2017 - 4-2019
Assistant Creative Partner at Hotstar

Education

2009 - 2012
Bachelor of Arts (B.A.) from Mount Carmel College, India

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Associate Vice President, Marketing at Z47
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Insights For Selling To Madhavi

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madhavi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Madhavi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Madhavi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Madhavi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Madhavi

Personality Compatibility


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